Local Marketing and Directory Services

Posted By admin on January 31, 2013

Thats right, in our next post (this one, ahem, confusing…) we’ll be putting Joelocal.com.au under the spotlight and looking at how they’re helping local trades and services out with their local area marking in a big way.

Our case study is from a locksmith who signed up with joelocal not long after the business started and has become one of there biggest advocates of the joelocal system over time, growing his business by over 300% over the last 6 months due to the increased amount of traffic he now brings in from Joelocals unique form of local targeted marketing.

CJs Locksmith, based around the eastern suburbs and north sydney areas of Australia are an established locksmith in sydney with the main portion of their business coming from lockouts and faulty locks that need repairing at the customers location and usually within a very short time frame.  Competition is normally high for this kind of locksmith work and customers are often very quote conscious and like to find the cheapest key cutting service they can before committing to a purchase.  The phone call also come in at all hours of the day and night and be a real hell raiser for anyone trying to get their beauty sleep, from what we hear from CJ, if you like your beauty sleep, the a life of locks and keys is most likely not the one for you…

So go and check them out today, you can find unsurprisingly at http://www.joelocal.com.au

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Posted By admin on January 21, 2013

Hi there, welcome to our new site.

To start with, we’re just going to throw a few ideas out there and get some of the basics out of the way when it comes to marketing and business solutions for your small  medium sized business owners.

Theres alot of guys out there at the moment, paying out thousands of dollars each month in marketing and advertising fee without ever knowing exactly where their dollar is going.  Its a very simple, throw mud at wall and see what stick approach and it really doesn’t provide any long term incentive for repeated long term exposure without the risk of creating a huge deficit and terms of whats left in your pocket at the end of every month.

Repeat after me, advertising needs to be measured.  You should be aiming to track exactly how much each call, lead, email, job or contract cost you to acquire, right from the very start.  This way, once you’ve finished the job, you can see exactly how much you’ve made.  This tracking system also needs to include hours spend creating and developing the advertising strategy as at the end of the day, even your time is money.

So it starts to come down to, what is the easiest form of advertising to track.  Well, there are bascially two different types of advertising, brand awareness and call-to-action.

Brand Awareness

If you’re a small business who rely generally on being found in the local paper when your services are required then brand awareness might now be exactly what you’re looking for, this more applys to arge companies who have budgets in the millions to spend on create an image about their product and placing it in the mind of the consumer as something that is intangiable with the service

Call to action

Heres where your customers are specifically looking for your service, they see an advert with your details on and are compelled to call instantly as you can help fix whatever problem they might have .  This kind of advertising is easier to manage because you know how many phone calls you are getting and if you’re smart, you can track them to the related advertising medum through basic tracking and thus you have you conversion ratio and break down costs.

In future posts, we’ll be looking at companies who can provide these kinds of services and where you can find them.

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